About Interdisciplinary Centre for Conservation Science (ICCS)
ICCS teamed up with Douglass Digital to combine their three websites into one unified platform, a process called website consolidation.
Interdisciplinary Centre for Conservation Science (ICCS) is a research group at the University of Oxford.
Understanding that progress comes from knowing people’s motivations and challenges, ICCS is dedicated to tackling global challenges related to the decline of biodiversity. Their work involves studying the connections between nature and society, employing diverse methods and interdisciplinary approaches to address crucial conservation issues.
Improving UX through Website Consolidation
Interdisciplinary Centre for Conservation Science (ICCS) and Douglass Digital happily joined forces to improve ICCS’s design, accessibility, and navigation.
The task involved consolidating three different websites into a single, streamlined platform.
What is website consolidation?
Website consolidation is the process of combining multiple websites or properties into a single platform. This can involve combining content, databases, and any other valuable information and elements to create a more streamlined online presence.
The goal of website consolidation often aims to improve user experience and streamline administrative tasks.
Challenges
ICCS’s previous structure presented challenges in terms of navigation, accessibility, and user engagement. With separate websites, there was a need to integrate these into one website.
The existing design lacked modernity and responsiveness, which made it difficult for ICCS to reach its audience and deliver user-friendly navigation,
Approach
Our approach was simple.
The overall idea was to initiate a complete redesign that integrates all three ICCS websites. The consolidation and improvement of the websites aimed to align with modern digital standards, improve user experience, and accurately present ICCS’s goals and objectives.
This approach helped highlight the organisation’s mission, research, and projects in the most efficient and intuitive manner possible.
Website Structure
With each section of the website having its purpose, we also tried to streamline the visitor’s journey and highlight the most important aspects of ICCS’s identity and work. To accurately capture ICCS’s unique identity, we picked colours of nature: sky and ocean blue, forest green, sunny yellow, and pure white.
This deliberate approach ensures that the visual experience acts as a guide, offering visitors a better understanding of their valuable content.
Home
The design used for the Home page has helped summarise and highlight the most important aspects of the organisation’s identity.
About Us
One of the most crucial pages on a website was built in a simple yet efficient way, providing useful insight into ICCS’s role as an academic research group within the Department of Biology at the University of Oxford.
Research Themes
Explores ICCS’s vision and approach to taking conservation science beyond academia.
Emphasises the importance of bridging the gap between theoretical concepts and practical implementation.
Updates
Features a dynamic section for blogs, allowing users to explore and search based on date, category, or author.
Projects
Provides an interactive space to discover ongoing projects categorised by country, theme, or researcher.
Publications
This page offers quick and easy access to the publications and research of the ICCS organisation.
Results
The redesigned website has successfully transformed ICCS’s interface. User engagement has been enhanced, allowing visitors to easily explore the new website.
By aligning the website with modern design and user expectations, Douglass Digital has improved ICCS’s communication, fostering a deeper connection with a global audience passionate about conservation science.
