It was a pleasure working with Mogrify throughout their start up journey, helping them launch their new digital presence including a fresh new brand identity.
Mogrify™ is an innovative biotechnology company, based in Cambridge (UK), aiming to transform the future development of cell therapies. Mogrify has developed a proprietary direct cellular conversion technology, which makes it possible to transform (transmogrify) any mature human cell type into any other without going through a pluripotent stem cell- or progenitor cell-state.
Uniquely positioned to address a cell therapy market estimated to be $35 billion USD by 2023, Mogrify is commercializing its technology via IP licensing, product development, and drug development. Based in Cambridge, UK, the Company has raised over $20 million USD funding from Ahren Innovation Capital, Parkwalk, 24Haymarket, Dr. Darrin M. Disley, OBE and the University of Bristol Enterprise Fund III.
We started this project with an in-depth UX and content workshop to gain a solid understanding of all audience types and their priorities of visiting the new website. Because Mogrify was a brand new Cambridge startup we were also tasked with providing a combination of branding ideas.
Working closely with our life science PR partners Zyme Communications, Douglass Digital put several design mockups together and worked iteratively to get the designs perfect. We also worked with Mogrify on selecting appropriate assets including imagery and video assets to help make the hero banners effective.
It was a pleasure working with Mogrify on delivering this website and helping them launch their new digital presence.
If you would like to discuss a new website with Douglass Digital please get in contact
As a start-up, defining a brand and constructing a website to act as a hub for all future marketing efforts was key. Douglass Digital worked with us to deliver key brand assets, as well as a contemporary, flexible website on time and within budget. Douglass Digital continues to provide on-going support and is always on hand to facilitate digital projects and remain flexible to our requirements.