About CN-Bio
The CN-Bio team aims to revolutionise the creation and support of organ-on-a-chip solutions by providing advanced technology that mimics human organs.
Their vision is to use this technology to support drug discovery in a faster and more affordable way, with less reliance on animal testing.
Because the medical field is highly competitive, and researchers and institutions fight for funding, recognition, and innovation, CN-Bio understood that reaching its target audience requires more than owning and maintaining a website.
It needed high-quality SEO consultancy and constant efforts.
Working with Douglass Digital is like having an extended internal team. Our regular catch up meetings ensure that we iteratively improve our website’s SEO through valuable and actionable insights that are carefully tracked and monitored to demonstrate improvements over time.
We would recommend their services to anyone wishing to hand over this critical task to a safe set of hands!
Main SEO Objectives
- Increase online visibility and brand awareness.
- Reach a wider pool of potential clients and partners.
Initial & Current SEO situation.
At the start of our partnership, CN-Bio’s visibility and estimated traffic were decent, but there was room for improvement.
In 2021, its visibility and estimated traffic were 9.40% and 7.33, respectively.
As a result of our efforts, in 2024, their visibility has increased to 24.56% and estimated traffic to 8.43 points, which translates into a 15.17% visibility increase and a 1.09 traffic increase.
Visibility is measured by how often a website appears in search results. This metric uses the click-through rate (CTR), which shows how visible a website is in search results based on its tracked keywords.
The higher the percentage, the higher the positions on Google for the keywords included in a campaign.
Estimated traffic predicts how many people will visit a website based on its current position in search results.
The higher the visibility, the higher the estimated traffic.
In 2025, our joint efforts delivered even stronger results than before.
CN-Bio’s visibility has increased to 43.84% and estimated traffic to 15.19 points, which translates into a 32.88% visibility increase and a 8.33 traffic increase.
SEO Solutions, Approach & Implementation
Our goal is to ensure we understand our clients and their online performance.
This strategy allows us to assess and discover areas of improvement and build the best strategy to follow.
After carefully listening to CN-Bio’s objectives and goals to ensure that we understood the nature of their business and products, we started building an SEO strategy that included:
- Initial Assessment of Visibility and Rankings
We analysed CN-Bio’s initial visibility and rankings to identify areas of improvement and set the best course of action.
- Competitor Analysis
Our next step was identifying its position amongst organic competitors/ businesses from the same industry.
After identifying key competitors, we analysed their strategies and performance to find insights into market trends, SEO approaches, and potential strategy gaps.
- Keyword Research & Content Advice
Furthermore, we compiled a list of keywords highly relevant to its brand and services.
After selecting the most relevant keywords, we recommended creating content that aligns with their intent and meaning and naturally integrating them into their content strategy.
- Technical SEO Assessment
The next step was to dive deep into improving technical SEO.
We offered insights and help with, amongst others:
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- Navigation
- Site Performance
- Internal Linking
- User Experience
- Meta Descriptions and Titles
- Anchor Texts
- Backlink Profile Analysis
Lastly, we put our efforts into improving its backlink profile by:
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- Improving the authority score
- Improving organic traffic
- Disavowing toxic domains and backlinks
- Maintaining a natural and safe backlink profile
Results
Through customised SEO solutions over the last three years, we helped CN-Bio improve online visibility, reach a wider audience, and communicate its research and products.
Challenges
One of the obstacles we faced was targeting a niche and narrow audience, as CN-Bio’s target audience consists of medical institutions and pharmaceutical companies. This aspect demanded we use highly customised SEO solutions to reach its target audience.
Another obstacle was all the Google core updates that caused fluctuations in rankings. These updates posed challenges to maintaining consistent progress or measuring the real progress of our SEO efforts.
Conclusion
CN-Bio’s results are showing positive progress, resulting in improved visibility, brand awareness, and more targeted traffic.
Even though we faced ranking fluctuations and challenges of targeting a niche audience in a competitive field, we achieved notable results through consistent research and efforts, helping CN-Bio achieve significant growth.
Fluctuations in rankings are a common experience since SEO is a continuous process part of a volatile field that requires constant monitoring and optimisation.
Contact Us!
Reach out to us today to discuss the perfect customised SEO solutions for you!
More on SEO
For more information about SEO topics, please visit our dedicated section or our blog.
Working with Douglass Digital has been brilliant. Charlie and Adriana are always friendly, helpful, and make everything feel effortless.
After a couple of years working together, they’ve taken the stress out of SEO and made a real difference to our visibility online.
