Google March 2023 broad core update

Analysing the Latest Google Core Update

On March 2023, Google rolled out a significant broad core update that has had a huge impact on search rankings and search results for websites across the globe. The Google Core update began on 15th March 2023 and can take up to two weeks to roll out. According to Google, this one touched down fast and hard – its a big one!

Google have stated that the update was aimed at improving the quality of search results for users (as it always is!).
From our initial research we are already seeing big movements across multiple keyword positions.

What is a broad core update?

A broad core update is a major update to Google’s search algorithm that aims to improve the overall quality of search results. Unlike smaller updates that focus on specific aspects of search engine optimization (SEO), broad core updates can impact a wide range of factors that influence search rankings. However, the actual impact of the update can be difficult to predict, and some websites may experience significant changes in their search rankings.

What changed in the March 2023 update?

Google has not provided specific details about what changed in the March 2023 update, other than to say that it was a “broad core update” focused on improving search quality. However, we have already started to see significant changes in search rankings and search results for a variety of keywords and niches.

Reading between the lines, it appears that this core update seems to be related mostly to quality of content and that it seems to be favouring more deserving content across websites. This also suggests that it will have impacted websites that are using more spammy, black-hat techniques to get to the top of the ranks.

It’s important to note that the impact of the update can vary widely depending on a variety of factors, including the quality of a website’s content, backlink profile, user experience, and more.

What can you do to prepare for future updates?

While it’s impossible to predict exactly how future updates will impact search rankings, there are several steps that website owners should take to prepare:

  1. Focus on high-quality content: Google has always emphasized the importance of high-quality content, and this is
  2. Unlikely to change in future updates. Website owners should focus on creating content that is informative, engaging, and useful to their target audience.
  3. Build a strong backlink profile: Backlinks remain an important factor in search rankings, and website owners should focus on building a diverse and high-quality backlink profile. This can include guest posting, outreach, and other strategies.
  4. Improve user experience: Google has been placing an increasing emphasis on user experience in recent years, and this trend is likely to continue. Website owners should focus on creating a website that is easy to navigate, loads quickly, and provides a positive user experience.
  5. Stay up-to-date with SEO trends: SEO is a constantly evolving field. SEO practices are changing frequently and staying current with these changes is crucial to maintaining or improving your website’s search visibility. Find an SEO expert who can help with all of this.


In conclusion, the March 2023 Google Core Update is a reminder that search rankings can be unpredictable and subject to change. However, by focusing on high-quality content, building a strong backlink profile, improving user experience, and staying up-to-date with SEO trends, website owners  can help ensure that their websites remain competitive in the ever-changing world of search engine optimisation.


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