Conservation Hierarchy

  1. Home
  2. chevron_right
  3. Brochure
  4. chevron_right
  5. Conservation Hierarchy


The Conservation Hierarchy is a new Oxford University initiative to support governments, businesses, individuals, communities and local authorities to take practical, co-ordinating actions for tackling global declines in nature.

Douglass Digital was approached by the University of Oxford to deliver a new brand identity for Conservation Hierarchy as well as a new WordPress Website in extremely tight timescales (just over 1 month).

The new WordPress website needed to display scientific information in an engaging way, as well as a number of case studies demonstrating where the steps outlined in the Conservation Hierarchy have helped to achieve nature conservation goals.

Our Solution

We started this project with an in-depth scoping session, to establish a solid understanding of the new initiative as well as learn about the intended users of the website. Based on this, Douglass Digital crafted a visual mock-up of the new website, which immediately went in to production due to the tight timescales.

Since the Conservation Hierarchy is a completely new initiative, a logo and branding identity was also required as part of this project. To meet this need we created a style tile (as seen here, on the left), which incorporated a colour pallet, font families and a selection of different logo options.

It was a pleasure working with Oxford University on this exciting project, helping them to launch a new digital presence for the Conservation Hierarchy concept.
If you would like to discuss a new website with Douglass Digital please get in contact

DD did a fantastic job developing a fairly large/complex website for a University of Oxford initiative ( under a tight deadline. It was a pleasure working with Charlie and the team – they were a great balance of professional, organised and very responsive, whilst also being friendly, fun and laid back. I was also in Indonesia for most of the project, and the team were very flexible to work around time . differences for effective communication. The website turned out great, and Charlie was super responsive to make sure that everything was prepared on time – even staying up until midnight to launch the site when our deadline changed at the last minute! Would highly recommend working with DD – you’ll get a great final product, and enjoy working with them in the process.

Hollie Booth

Project Manager, Conservation Hierarchy

Branding Style Tile

Check out the live site