Conservation Hierarchy

The Conservation Hierarchy is a new Oxford University initiative to support governments, businesses, individuals, communities and local authorities to take practical, co-ordinating actions for tackling global declines in nature.

Douglass Digital was approached by the University of Oxford to deliver a new brand identity for Conservation Hierarchy as well as a new WordPress Website in extremely tight timescales (just over 1 month).

The new WordPress website needed to display scientific information in an engaging way, as well as a number of case studies demonstrating where the steps outlined in the Conservation Hierarchy have helped to achieve nature conservation goals.

We started this project with an in-depth scoping session, to establish a solid understanding of the new initiative as well as learn about the intended users of the website. Based on this, Douglass Digital crafted a visual mock-up of the new website, which immediately went in to production due to the tight timescales.

Since the Conservation Hierarchy is a completely new initiative, a logo and branding identity was also required as part of this project. To meet this need we created a style tile (as seen here, on the left), which incorporated a colour pallet, font families and a selection of different logo options.

It was a pleasure working with Oxford University on this exciting project, helping them to launch a new digital presence for the Conservation Hierarchy concept.
If you would like to discuss a new website with Douglass Digital please get in contact