Institute of Hospitality

Membership website with full Membership CRM integration
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Douglass Digital were pleased to be appointed for this exciting membership web design project and to bring our membership and integration experience to the table.

Embracing our proficiency in membership web design and integration, Douglass Digital takes pride in being selected for this exciting project, poised to deliver exceptional outcomes.

The project was started with a detailed scoping exercise that included sending a survey out to all members and staff, we also had an option for anyone who visited the site to leave feedback. It was important for us that we understood how all stakeholders felt about the current website and what they were hoping to see from any new system put in place. This, combined with scoping with the IOH team, gave us real insight on the project and what needed to be done.

Based on this information the Douglass Digital team set to work producing wireframes and mockups on what the new site could look like. This was a fantastic exercise that allowed us to learn a lot, refine what was required, and showcase our deep knowledge and expertise in membership web design.

The new website offers the following exciting features all delivered through a modern responsive design for the Institute

  • Knowledge Library
  • Member registration with LinkedIn signup and CRM integration
  • Event management with online bookings payments all integrated with Oomi CRM
  • Endorsed Programmes
  • Fellows membership search
  • Built with a systems rules engine allowing rules to be applied to restrict or target content
  • Online shop and payments with CRM integration

All of this has been achieved using the WordPress CMS system, allowing for easy content management and a future proof solution for the Institute.

Douglass Digital are now moving onto the next exciting part of this membership web design project to deliver a full CPD (Continuing Professional Development) system built directly into WordPress and integrated with Oomi CRM.

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Douglass Digital Project Fully responsive membership functionality
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Give us a call today to discuss your website project, we’ll talk you through our approach and how we can get you the results you are looking for!

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