Keep it simple – Stay relevant

We have provided some times on planning your search engine optimisation strategy:

Content is king, make your copy high quality, complete sentences and generally make your pages interesting for users to read. Getting high rankings with search engines is not about tricking them by plastering tons of keywords all over your pages. In fact there is an interesting story about BMW Germany’s website getting blocked by Google for having white coloured text on top of a white coloured background.

Make the page titles and keywords reflect the content on your page. Don’t try and add too many keywords to your page titles.

Use descriptive links and headers

Avoid using language such as “click here” and “read more” as search engines will not know what “here” is. Search Engines also look closely at header tags so make sure the titles you use within header tags are descriptive and informative.

High Quality incoming links

Google ranks websites by the number and quality of incoming links to a site from other websites. Generally, a link from a page to another page is viewed in Google’s eyes as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the domain the page is on.

Build your social media presence

As a short term (and long term) strategy to search engine optimisation, get yourself on Twitter, Facebook, LinkedIn and Google+ there are others which we would also recommend but the above are key to reaching out to the most users. Occassionally post links back to your website about relevant new content you have just added (i.e. latest blog post) This will start to build interest amongst followers, provide a source of incoming traffic whilst building up your page ranking.