What is best for me?
Organic SEO
Organic search is useful if you want a long lasting solution that will eventually pay dividends in comparison to paid search. This is achieved by generally ensuring that the website is made up of high quality content and algorithmic best practices are followed.
Paid SEO
Paid search is great if you want a quick and short-term gain. It is true that paid search will help improve organic search results however it is an expensive strategy. We would recommend paid search during peak times of activity so that you can appear above the competition when it really matters.